How ProtoPie supports Icon Incar in different implementation levels Finally, this leads to a faster time-to-market ratio and more time to design product evolution instead of reworking current design decisions.Through better and faster decision-making, they can deliver a better quality of design artifacts with less reworks.Reduce the abstraction level and therefore enhance the decision-making process.That means they can have their designs carried out in the final product, and really take their ideas to the streets and to the users.īy leveraging design communication in automotive design, prototyping makes it easier to: Handoff: Take the idea to the streetsĪs Icon Incar is heavily involved in the production side, prototyping helps their designers and developers speak the same language. Using ProtoPie for high-fidelity prototyping gives them a communication tool to express exactly how their ideas will look in the final product. The second pillar is super important from an agency’s perspective.Īs mentioned earlier, Icon Incar struggled with the high abstraction level of their previous design processes. Present: Communicate tomorrow’s ideas today This is followed by user testing to evaluate if the designs work as expected. Icon Incar’s first pillar is to use prototypes in visual design to create smart solutions to big problems. Create and Validate: Design and test which future works best Right now, there are three main pillars where Icon Incar uses prototyping: 1. How prototyping helps Icon Incar improve their design workflow On the other hand, prototyping changes the game completely. That leads to misunderstandings and many unnecessary iterations, slowing down the overall automotive design process. That’s why it is really important for Icon Incar to create really good working designs.Īnd the longer you work on a project without prototyping, the less efficient you get over time because just creating the aesthetic images asks for a high abstraction level on the client side.Ībstract designs make it hard to explain your ideas to the client in a clear way. So, in the automotive space, you need to make sure that everything works perfectly to avoid accidents. Obviously, you don’t want your vehicle to fail while driving at high speeds on the autobahn. To put it into perspective, a single automotive design project can take up to 4-5 years to complete. While prototyping wasn’t a big part of that in the beginning, he tells us that Icon Incar realized over the years that creating prototypes improved the overall design process.Īutomotive systems are really complex, and can take a lot of time to design. “In the beginning, it was mainly about static design and creating these perfect images of what we wanted to put in a car or a web app,” Dennis says. Why prototyping is important for Icon Incar We spoke to Dennis, Associate UX Director at Icon Incar, and Daniel, Creative Technologist at sister company Icon Impact, to hear how ProtoPie has transformed their automotive design process. Luckily for Icon Incar, they found ProtoPie. But, the team at Icon Incar also learned one thing: without the right UX design tool in your tech stack, automotive prototyping can be both ineffective and hazardous.
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